ClearTrust DFP (GAM) Integration Guide

This guide outlines the steps to integrate ClearTrust with Google Ad Manager (GAM) by creating and configuring a 1x1 ad unit, sponsorship line item, and third-party creative.

Step 1: Create a 1x1 Ad Unit

1. Log in to Google Ad Manager (GAM): Access your GAM account using your credentials.
2. Navigate to Inventory: In the left-hand menu, select Inventory > Ad units.
3. Create a New Ad Unit:
   • Click on New ad unit.
   • Enter a name and code for the ad unit (e.g., ClearTrust_1x1).
   • Set the ad unit size to 1x1.
   • Choose the appropriate settings for placements and descriptions if needed.
   • Click Save.

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Step 2: Create a Sponsorship Line Item

1. Go to Delivery Section: From the left-hand menu, select Delivery > Line items.
2. Create a New Line Item:
   • Click on New line item and select the associated order or create a new one.
   • Set the line item type to Sponsorship.
   • Assign a name to the line item (e.g., ClearTrust_Sponsorship).
   • Set the goal to 100% for exclusive targeting.
3. Target the 1x1 Ad Unit:
   • Under targeting, select the 1x1 ad unit created in Step 1.
   • Add any additional targeting criteria if necessary.
4. Save the Line Item: Click Save to finalize.

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Step 3: Upload the ClearTrust Script as a Third-Party Creative

1. Add a Creative to the Line Item:
   • Go to the line item created in Step 2 and select Add creative.
   • Choose Third-party creative as the type.
2. Upload the Script:
   • Paste the ClearTrust script into the provided field.
   • Verify that the script complies with GAM's third-party creative guidelines.
3. Disable SafeFrame:
   • In the creative settings, locate the SafeFrame option.
   • Uncheck SafeFrame to disable it, ensuring the script functions as intended.
4. Save the Creative: Click Save to complete the upload.

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Final Verification

1. Preview the Creative: Test the integration by previewing the creative to ensure the ClearTrust script is working correctly.
2. Activate the Line Item: Once verified, activate the line item to begin serving the creative.

Following these steps ensures the successful integration of ClearTrust with GAM, enabling optimal performance and functionality.