Postback Integration

Postback Integration

Introduction
ClearTrust’s Postback functionality empowers businesses to act decisively and swiftly by sending real-time notifications (callbacks) whenever critical events occur, such as fraudulent traffic detection or conversions. This innovative feature enables automated responses, streamlining operations such as blocking suspicious users, updating campaign metrics, or initiating fraud mitigation processes.
How ClearTrust Postback Work

1. Integration Setup

  • Configure ClearTrust to send Postback notifications to your server by providing a designated Postback URL. This URL serves as the endpoint for receiving event data.
  • Define triggering conditions, such as fraudulent clicks, high-risk traffic, or specific user interactions.

2. Event Triggering

  • When ClearTrust identifies a significant event (e.g., fraud detection, suspicious activity, or conversions), it generates a Postback request.
  • Events can be tied to metrics like fraud detection scores, invalid clicks, or custom campaign data.

3. Data Transmission

The Postback URL receives detailed event data, including:

  • Traffic quality score: Ranges from 0 (clean) to 3 (high risk).
  • Event type: Click, conversion, lead, etc.
  • Timestamp: Time the event occurred.
  • IP address: User’s device and location information.
  • User-agent: Browser or device used.
  • Fraud type: Detected fraud, such as bot traffic or click fraud.
    • Data is transmitted via GET or POST requests, based on your configuration.
4. Actionable Insights

Upon receiving Postback data, your system can:

  • Block fraudulent users: Automatically block high-risk traffic sources.
  • Update tracking platforms: Synchronize analytics and affiliate tracking systems to differentiate clean and fraudulent traffic.
  • Optimize campaigns: Adjust bids, block sources, or pause campaigns based on real-time fraud detection insights.

5. Customizable Parameters

ClearTrust Postbacks support custom macros, enabling you to define specific parameters and data points included in callbacks. This flexibility ensures integration with various tracking and analytics platforms.

6. Real-Time Feedback Loop

Postbacks create a dynamic, real-time feedback loop between ClearTrust and your server. Detecting fraudulent or suspicious activities triggers immediate mitigation, such as updating affiliate networks, stopping payments for invalid leads, or halting suspicious traffic.

Benefits of Using ClearTrust Postbacks
  • Automated fraud mitigation: Eliminate manual intervention by blocking suspicious traffic in real-time.
  • Enhanced campaign optimization: Receive instant alerts to refine targeting strategies and boost ROI.
  • Accurate attribution: Ensure only genuine leads and conversions contribute to performance metrics.
  • Seamless integration: Compatible with third-party tracking platforms, affiliate networks, and custom systems.
Example Postback URL Format
  • event_type: Click, conversion, lead, etc.
  • fraud_score: Traffic quality score assigned by ClearTrust.
  • ip_address: User’s IP address.
  • timestamp: Event occurrence time.
Common Use Cases

1. Click Fraud Prevention

Trigger a Postback to block traffic sources when the fraud score exceeds a set threshold.

2. Conversion Tracking

Register only valid conversions from verified traffic, reducing payouts for fraudulent leads.

3. Affiliate Fraud Detection

Automatically flag and block payments for invalid affiliate traffic.

Leverage ClearTrust Postbacks for unparalleled fraud detection and campaign optimization, ensuring accurate tracking and a more secure advertising ecosystem.


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