Parameters in Google Ads Tracking Templates
Introdution
Below is a comprehensive list of parameters you can use in Google Ads tracking templates, along with the values they capture. These parameters help you gather insights about ad performance, user behavior, and more.
Parameters and Their Values
| Parameter | What It Returns |
|---|---|
| {campaignid} | The ID of the campaign that served the ad. Use this for tracking campaigns when set at the account level. |
| {adgroupid} | The ID of the ad group that served the ad. Useful when tracking is set at the account or campaign level. |
| {feeditemid} | The ID of the feed-based (legacy asset) that was clicked. Update the URL to support upgraded assets. |
| {extensionid} | The ID of the asset-based (upgraded asset) that was clicked. Update the URL to support upgraded assets. |
| {targetid} | The ID of the targeting criterion (e.g., keyword, dynamic search ad, remarketing list, product partition). For multiple targets, output follows the order: aud, dsa, kwd, pla, hpi. |
| {loc_interest_ms} | The location of interest ID that triggered the ad. Relevant for location-targeted campaigns. |
| {loc_physical_ms} | The geographical location ID of the click. Applicable to campaigns targeting physical locations. |
| {matchtype} | The keyword match type: "e" for exact, "p" for phrase, "b" for broad. |
| {network} | The network where the click originated: "g" (Google search), "s" (search partner), "d" (Display Network), "ytv" (YouTube videos), "yts" (YouTube search), "vp" (Google video partners). |
| {device} | The device type of the click: "m" (mobile), "t" (tablet), "c" (computer). |
| {devicemodel} | The model of the phone or tablet (e.g., "Apple+iPhone"). Available only for Display Network campaigns. |
| {gclid} | The Google Click Identifier for the ad click. |
| {ifmobile:[value]} | A custom value you define for clicks originating from a mobile phone. |
| {ifnotmobile:[value]} | A custom value you define for clicks originating from a computer or tablet. |
| {ifsearch:[value]} | A custom value you define for clicks from the Google Search Network. |
| {ifcontent:[value]} | A custom value you define for clicks from the Google Display Network. |
| {creative} | A unique ID for the ad creative that was clicked. |
| {keyword} | For the Search Network, the matched keyword. For the Display Network, the matched content keyword. |
| {placement} | The content site or placement targeting criteria where the ad was clicked. |
| {target} | The placement category (for placement-targeted campaigns only). |
| {param1} | Creative parameter #1 (for AdParamService with the Google Ads API). |
| {param2} | Creative parameter #2 (for AdParamService with the Google Ads API). |
| {random} | A randomly generated number to prevent page caching and force reload. |
| {adposition} | The ad’s position on the page, e.g., "1t2" (page 1, top, position 2). |
How to Use These Parameters
Dynamic URL Construction:
Use these parameters to dynamically append data to your tracking URLs without altering the final destination URL.Granular Reporting:
Gather detailed insights about campaigns, devices, networks, and user behavior.Performance Optimization:
Analyze the captured data to make informed decisions for improving campaign effectiveness.
Example of a Tracking URL
https://www.tracker.com/?source=google&campaign={campaignid}&keyword={keyword}&device={device}&url={lpurl}In this example:
{campaignid}captures the campaign ID.{keyword}records the matched keyword.{device}logs the type of device used.{lpurl}ensures the final URL remains intact.
This structured list makes it easy to understand and implement Google Ads tracking parameters effectively