
Introduction
SafePixel is a cutting-edge, lightweight JavaScript-based solution designed to monitor and block invalid traffic directly at the user's browser level. It enables real-time traffic analysis and validation, providing a proactive security layer to prevent harmful or non-compliant activities before they reach your web server.
Behavioral Analysis Modes
SafePixel offers four behavioral analysis modes, each providing different levels of monitoring and blocking:
1. Monitoring Mode
- Real-time monitoring of user interactions.
- Flags interactions when predefined parameters are triggered.
- Ideal for new customers onboarding SafePixel.
- Instant latency.
2. Delegate Blocking Mode 1
- Designed for existing customers enhancing SafePixel with behavioral analysis.
- Monitors interactions and flags triggered traps.
- Instant latency.
3. Delegate Blocking Mode 2
- Builds on Delegate Blocking Mode 1.
- Holds analysis for 15 seconds before reporting back.
4. Pro-Active Blocking Mode
- Real-time user interaction monitoring.
- When suspicious (bot-like) activity is detected, a CAPTCHA is presented.
- If resolved, the interaction proceeds; if not, it is flagged and blocked.
- Blocking is managed by SafePixel without user intervention.
Key Features
Browser-Level Traffic Monitoring
- Captures and analyzes user interactions, browser behavior, and traffic patterns in real time.
- Detects anomalies such as:
- Automated bot behavior
- Scripted interactions
- Click fraud
- Suspicious browsing habits
Invalid Traffic Detection
- Uses advanced algorithms and machine learning to detect invalid traffic directly in the browser.
- Identifies:
- Bots disguised as human users
- Malicious scripts
- Non-human traffic from data centers or proxies
- Validates traffic against predefined criteria such as session integrity, mouse movements, and user actions.
Traffic Blocking
- Immediately blocks invalid traffic at the browser level before it communicates with the backend.
Lightweight Implementation
- A compact JavaScript snippet integrates seamlessly into web applications with minimal performance impact.
- Operates asynchronously to avoid delays in page loading.
Real-Time Data Collection
- Collects detailed telemetry about user interactions, including:
- Scroll depth
- Mouse movement
- Click patterns
- Browser fingerprints
- Sends data to the backend for further analysis and reporting.
Implementation Steps
1. JavaScript Pixel Integration on Lander
Add the SafePixel JavaScript snippet to your website’s header or footer:
Define traffic policies using a dashboard or inline JavaScript options:
SafePixel.init({
blockIPs: ["192.168.1.1", "203.0.113.5"],
allowedRegions: ["US", "CA"],
botDetectionEnabled: true,
});
3. Monitor and Update
4. Behavioral Analysis Script Example
To enhance behavioral analysis, integrate the following script:
Use Cases
Click Fraud Prevention
- Protects ad campaigns by detecting fraudulent clicks from bots or malicious users.
- Blocks traffic inflating ad spend or skewing performance metrics.
Bot Mitigation
Content Protection
- Prevents unauthorized scraping of content from websites by blocking bot traffic.
User Verification
- Validates human users based on interaction patterns, ensuring only legitimate traffic accesses services.
Fraud Prevention
- Helps e-commerce and financial services detect fraudulent activities, such as fake account registrations or abnormal browsing behavior.
Benefits
- Enhanced Security: Blocks invalid traffic at the earliest possible stage, reducing backend server load.
- Cost Savings: Prevents unnecessary server usage and ad fraud costs by filtering out invalid traffic.
- Improved User Experience: Operates seamlessly in the background without affecting legitimate users.
- Data-Driven Insights: Provides detailed insights into traffic behavior, enabling better decision-making and rule optimization.
- Easy to Deploy:Requires minimal effort to integrate, making it accessible to developers of all skill levels.
Behavioral analysis :in SafePixel enhances sophisticated fraud traffic detection by identifying unnatural interactions. This reduces false positives, improves traffic quality, and strengthens fraud prevention.
Summary
SafePixel is an essential tool for businesses aiming to enhance security, optimize traffic quality, and prevent fraudulent activities at the source. With its browser-level operations and advanced behavioral analysis modes, SafePixel provides a proactive and efficient defense against modern threats. By leveraging real-time monitoring, traffic validation, and intelligent blocking, businesses can ensure better security, reduce costs, and maintain high-quality traffic.